thomas. Excavator. May 23rd , 2018.
The Kellers uncle an equipment dealer for the Melroe Manufacturing Company based in Gwinner ND suggested that Melroe market the machines resulting in Melroe inviting the Kellers to exhibit at the 1958 Minnesota State Fair. Melroe introduced the four-wheeled M400 model "Skid-Steer Loader" in 1960 and began using "Bobcat" as a trade name for such products in 1962 on the 440-model loader. Les Melroe and advertising agent Lynn Bickett settled on the "Bobcat" name while exchanging name ideas during a drive between Minneapolis and Gwinner. Bickett and Sylvan Melroe developed the "tough quick and agile" slogan used in advertising the early loaders.
The traditional way of doing business was to make the product as and when it was ordered. This style was very slow As Deere realized that this was not going to be a viable business model he increased the rate of production by manufacturing plows before putting them up for sale; this allowed customers to not only see what they were buying beforehand but also allowed his customers to purchase his products straight away. Word of his products began to spread quickly.
In 1842 Deere entered a business partnership with Leonard Andrus and purchased land for the construction of a new two-story factory along the Rock River in Illinois. This factory named the "L. Andrus Plough Manufacturer" produced about 100 plows in 1842 and around 400 plows during the next year. Deeres partnership with Andrus ended in 1848 and Deere relocated to Moline Illinois to have access to the railroad and the Mississippi River. There Deere formed a partnership with Robert Tate and John Gould and built a 1440-square-foot (134 m2) factory the same year. Production rose quickly and by 1849 the Deere Tate & Gould Company was producing over 200 plows a month. A two-story addition to the plant was built allowing further production.
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